Certain brand images are iconic. When you think about Coca-Cola or McDonalds,Immediately a colour image comes to mind. Colour enhances and identifies brand and thus sublimely influences the buying decision. Research has shown that choosing the right colours for your packaging is as important as the product itself in terms of influencing the buyer in making a choice. To control colour is key in the world of flexible packaging. other colours chosen by the design house and the brand owner to the finished product on the shelf, they should remain constant from the inception of the design to the finished product on shelf. To ensure this is achieved, the colours must be measured and checked throughout the work flow process. This is why Tyler Packaging and our partners have implemented the X-rite colour management system.